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What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading to a quicker path to

【J-SUB Shop Product Introductions – Pikachu related Items】 Pikachu debuts in Hollywood!!!!!!!!!!! And that is for the first time in live-action for Pikachu! From appearance he looks all cute and snugly…but inside a “middle-aged man”?! Hilarious ((*´∀｀)) Not only in Japan, but much-loved around the world, this Pikachu finally receives its long-awaited live-action movie adaption☆ Have you taken a closer lo

Japanese make up, cosmetics, and fashion has its own set of ideals. One key point of Japanese make up application is to increase the size of one's eyes. In Japan, having a pair of large eyes with double eyelids gives off a beautiful, radiant appearance. That is why there are tons of beauty products out there that aid to increase the size of one's eyes. There are many ways you can achieve larger eyes by using cosmetics. Some people draw deep, black lines using eyeliner to trace the eyes and b

For products, scroll down to the bottom ↓ 'SIMPLE STYLE' and 'HEROIC ACTION' are the fundamentals behind BANDAI's popular figure series. Each figure is highly poseable and faithfully designed, combining all the aspects of 'modelling', 'mobility' and 'coloring' in one unit in top quality. The figures come also with a variety of exchangeable parts, such as hands, weapons, and facial expressions to bring out the fullest of ever

Introducing Biore's Marshmallow Whip Facial Wash! Marshmallow マシュマロ is for how plush it is, and whip ホイップ is short for whipped cream, to express how gentle and soft it is. This facial wash is practically everyone's dreams. There isn't a facial wash out there as fluffy as this one! This facial wash comes in a pump bottle you can use to instantly create fine bubbles that will cleanse your pores effectively. It applies skin purifying technology that complements and improves

Takara Tomy is a well-known Japanese Toy manufacturer created from the merge of Takara and Tomy. This company’s toys are easy to find in Japan’s toy shops, some of the best-known franchises and hit products like Microman, Battle Beasts, Beyblade, B-Daman or Transformers are from Takara Tomy. The company also owns the rights for one of the most profitable franchises ever, Pokemon! Few weeks ago we introduced you the Pokemon Moncolle collection a stunning collection

Apica CO., Ltd has produced high quality notebooks they like to call, Apica Premium C.D. Notebooks. The C.D. stands for "classical design." Apica has reached all the marks that meet the satisfaction of passionate writers through these notebooks. They've taken heavy consideration into the very design of these notebooks, from the binding to the quality of the paper used. These notebooks certainly live up to their "premium" titles. There are so many reasons why th

Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and practical magnets! Their ani