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「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve

Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

For products, scroll down to the bottom  ↓ STUDIO GHIBLI does not need much introduction, we think. With its many acclaimed works under the excellent direction of MIYAZAKI HAYAO it rose to one of the most prominent anime production studios in the industry. Feature films such as SPIRITED AWAY and PRINCESS MONONOKE awed the audience, earning the studio numerous prestigious awards at home and abroad. For many fans of the genre, Studio

What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading to a quicker path to

In Japan, we have a culture of taking baths over showers. Baths are not only for cleaning ourselves, but also for having a relaxing time by yourself or even with family members! To soak in a tub of hot water, forgetting about one's troubles at the end of the day...isn't that soothing? To make bath time even more comfortable, there are Japanese bath salts you can use! There are various bath salts to suit one's needs. They come in many fragrances and colors. Some use oil

MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton facial pads.

For products, scroll down to the bottom ↓ Neither STAR WARS nor BANDAI need much of an introduction we think, both have been long-established brands. However when these two join forces, fans of the Star Wars franchise can frolic of the sight of collectibles the cooperation of brands brings about. Bandai plastic model kits are no exception to this excitement and enjoy great popularity. Like the movies are always anxiously anticipated, also hobby enthusiasts look forwa

Sets available from JUNE 25, 2015: YAMATO (Standard) NAGATO (Amazon.jp Limited Edition) Set Content YAMATO: - PS Vita Face-Cover - Protection Hard Pouch – White with images of KAGA and AKAGI (possible to store the Vita with face-cover mounted) - Cleaning Cloth with Anime Series Theme Set Content NAGATO: - PS Vita Face-Cover - Protection Hard Pouch – Blue with image of AKATSUKI, HIBIKI, IKAZUCHI and INAZUMA (possible to store the Vita with face-cov