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「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve

椿 (tsubaki) refers to Japonica Camellia, known more commonly as Japanese camellia. This gorgeous flower usually blooms between January and March. Its petals can range from red to pink to white, sometimes with streaks and speckles. The ones most cherished in Japan are the ones that bloom a deep, vivid red. The oils of tsubaki have properties that are completely beneficial to one's beauty cares. It softens the skin, smoothens the hair, and brings out the natural glow one has. They n

One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product.Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount to create lots of rich lather, and usually comes in 120 grams, so you

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

Splatoon is a video game developed and published by Nintendo for the Wii U. The game centers around characters known as Inklings—beings that can transform between humanoid and squid forms, and hide or swim through colored ink sprayed on surfaces using gun or brush-based weaponry. Splatoon features several game modes, including 4-on-4 online multiplayer and a single player campaign. Splatoon players control characters called Inklings, who have the ability to shape-shift between human and squid

CANMAKE's makeup is arguably one of the most favored brands of makeup in Japan, especially amongst Japanese young girls. CANMAKE provides a myriad of makeup products to suit all skin types, even those who are sensitive. They come in sweet, lovely designs for affordable prices! Today at J-Subculture, we'd like to introduce one of their products called "Glow Fleur Cheeks," a series of flowery blush that brightens the apples of your cheeks. Each case of CANMAKE's Glow Fleur Cheeks is decorat

You behold a beautiful scenery that leaves deep impressions, sit in a coffee shop to unwind from a busy sightseeing tour through the city or a philosophic moment comes to as you wait at a remote railway station, with MIDORI's Travel's Notebook series you may capture the essence of those very moments and make it an unforgettable memory. The notebooks come in two, brown and black, respective three colors, the 2015 limited blue edition, and two size formats, regular and passport. The starter

To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and practical magnets! Their ani

Wanna add more pop to your drawings? Feel the need to highlight sentences in more vivid colors? In love with using colors but afraid of making mistakes? Pilot Frixion Erasable Color Markers are perfect for you! These markers are so colorful, it's as if a stream of a rainbow is captured in their ink! What makes them perfect is, like other Frixion writing utensils, you can erase what you've written/drawn/highlighted without having to worry about messing up your works or troublesome eraser shav

【J-SUBCULTURE-Shop Product Introductions】 Proven popular at J-Subculture for the last 5 to 6 years straight, the KRACIE sweets series! That all kinds of things can be made out of these sweets is a big hit with kids♪♪ Also gathering with family and friends to do some cookin' makes for swell moments! Like having fun comparing who does it most skillfully and such playful activities. Of course!! when completed you can joyfully eat them :)! There are also