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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

If you are looking for top beauty products from Japan, then J-SUBCULTURE is your hotspot! In different articles we have introduced a variety of Japanese beauty and cosmetic products, like the LULULUN Beauty Facial Masks Series for your daily facial routine, KANEBO's ALLIE UV Gels for protection in the summer heat, the with flowers and ribbons elegantly decorated CANMAKE Makeup Case Series of IDA LABORATORIES, SHISEIDO's PERFECT W

The ZEBRA SURARI EMULSION Ink pen is an innovation in ink history. The Japanese pen company Zebra developed a new ink type for their ZEBRA SURARI EMULSION ink pen line. This new emulsion ink combines, in a perfect balance, an oil-based ballpoint and gel pen ink, bringing smoothness and vibrant colors at the same time, an amazing development! Available in multiple tip sizes and vibrant colors, ZEBRA'S emulsion is water-resistant, smear-proof, and even smoother than low friction ballpoint pens

Nintendo is back with an extremely kawaii Yoshi game! Yoshi's Woolly World! Here's the link to Nintendo's YT vid that shows the cuteness of Yarn Yoshi: youtu.be/FhR77B6UoQ0 In this grand adventure, you can travel a whole new world that's completely made out of colorful yarn and patchwork! It's ridiculously adorable! The story goes like this. Everything is peaceful on Craft Island...until Kamek comes and turns all the Yoshis

As a truly lover of carrying with yourself all of your dispositives, pencils, notebooks, notepads, smartphones, tablets, computer chargers, etc., you will surely prefer to keep all this important stuff well organized. There are many options out there, but today we offer to you the best bag you can ever dream. It is a super cute and powerful organizer, and as you will see, incredibly easy to take it with you anywhere you go and with all its compartments, which are specially designed for all kind

CANMAKE's makeup is arguably one of the most favored brands of makeup in Japan, especially amongst Japanese young girls. CANMAKE provides a myriad of makeup products to suit all skin types, even those who are sensitive. They come in sweet, lovely designs for affordable prices! Today at J-Subculture, we'd like to introduce one of their products called "Glow Fleur Cheeks," a series of flowery blush that brightens the apples of your cheeks. Each case of CANMAKE's Glow Fleur Cheeks is decorat

A popular must-do for Japanese-styled makeup is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumizes one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" makeup and fashion. Depending on the type and color of the eyelashes, th

Sets available from JUNE 25, 2015: YAMATO (Standard) NAGATO (Amazon.jp Limited Edition) Set Content YAMATO: - PS Vita Face-Cover - Protection Hard Pouch – White with images of KAGA and AKAGI (possible to store the Vita with face-cover mounted) - Cleaning Cloth with Anime Series Theme Set Content NAGATO: - PS Vita Face-Cover - Protection Hard Pouch – Blue with image of AKATSUKI, HIBIKI, IKAZUCHI and INAZUMA (possible to store the Vita with face-cov

Splatoon is a video game developed and published by Nintendo for the Wii U. The game centers around characters known as Inklings—beings that can transform between humanoid and squid forms, and hide or swim through colored ink sprayed on surfaces using gun or brush-based weaponry. Splatoon features several game modes, including 4-on-4 online multiplayer and a single player campaign. Splatoon players control characters called Inklings, who have the ability to shape-shift between human and squid

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens! This stylish pen brings you the chance to pick your favorite pen body color