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For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise

【J-SUB Shop Product Introductions – Pikachu related Items】 Pikachu debuts in Hollywood!!!!!!!!!!! And that is for the first time in live-action for Pikachu! From appearance he looks all cute and snugly…but inside a “middle-aged man”?! Hilarious ((*´∀｀)) Not only in Japan, but much-loved around the world, this Pikachu finally receives its long-awaited live-action movie adaption☆ Have you taken a closer look at it yet?

Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

Founded in 1918, Pilot Pen Corporation is the largest pen manufacturer in Japan, for the general consumer market, some of Pilot's famed product lines include Hi-Tec-C gel ink pens. We want to introduce you which is a solid upgrade to Pilot's hit product, the Hi-Tec-C Maica. Available in many colors, this pen’s name, "Maica" or "My Color", encourages you to choose your favorite one. With a rounded design and slightly heavier body,