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「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate. Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of the flowers of

Have you always dream of having a group of forest friends in your cupboard? Now with KINTO's Mugtail mug series you can. KINTO's minimalist designs are life-long and frequently usable in everyday life, original and well-designed housewares. KINTO CO.,LT was established in 1972 as a wholesaler of porcelain/ceramic tableware in Shiga prefecture, Japan. From the mid 1980's, KINTO imported and distributed selected European tableware/glassware brands to Japan until 2000

Washi paper was first made in Japan, it's usually made using fibers from the bark of a specific Japanese tree called "gampi," the paper mulberry, or the "Mitsumata" bush. It can also be made using other materials like wheat, hemp, bamboo, or rice, and its name means "Japanese paper," this term is used to describe the paper made by hand. This paper is used for making the Washi Tapes, they're cute, they're Japanese, and they're perfect for decor or packaging. Due to this material, they'