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One of the top products sold at J-Subculture would be stationery supplies. And why not? Japan has the hottest new stationery, that are both trendy and functional! Brilliant ideas for stationery come to life in Japan, expanding the numerous kinds of stationery out there. There are so many pens, markers, pencils, and other writing utensils in vast ranges of colors and designs to choose from. Today, we at J-Subculture would like to introduce you to the Japanese company Pilot and its line

What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading to a quicker path to

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens! This stylish pen brings you the chance to pick your favorite pen body color

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib