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Sword Art Online Special! From 2012 started the anime series of Sword Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta, and sushi rolls. Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japane