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Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to y

【J-SUBCULTURE-Shop Product Introductions】 Everyone, are you doing your daily face pack? Like in the mornings when getting up or before going to bed for a night's sleep... when applying facial masks, the skin feels it tightens nicely, proving a pleasant sensation, right (*^_^*) There are various different face mask packs available on the market, so we introduce them here in our shop for your choice! Please find your matching face pack for your daily care routine

Japanese stationery is unique, special and crazy, you never know what you're going to find when you go to a Japanese stationery shop, you don't even need to spend a lot of money to get something peculiar, the Japanese 100 yen shops are full of original stationery goods like tapes, stickers, notepads, letters & envelopes. Japanese stationery companies have the capacity to take those well-known stationery goods, and transform them without modifying their usability. They're capable to c