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J-SUBCULTURE NEWS

【Special Feature】SWORD ART ONLI...
Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!
Japanese Leg Aesthetics
There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib
Kuretake Zig Letter CocoIro Pen...
Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens!  This stylish pen brings you the chance to pick your favorite pen body colo
Pilot fountain pen Prera, for t...
Imagine a fountain pen in a variety of lush colors! This is what the Pilot Prera Fountain Pen FPR-3SR exactly is, a fresh modern design incorporating traditional Pilot build quality fountain pen. The Pilot Prera has a clean and simple look and writes luxuriously.  The Pilot Prera is a relatively compact and lightweight design in high-quality fountain pen with a brightly colored resin body, has a chrome trim, a pocket clip and a cap that closes with a satisfying "click". Weighs 0.