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J-Subculture News

Japanese Leg Aesthetics
There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib
Blast Off To PNF-404!
Calling out to Nintendo players! Are you prepared to blast off to PNF-404 and help Olimar fix S.S. Dolphin to get back to Hocotate? Today we'd like to spread the word on Pikmin goods you can get here, at J-Subculture! If you're someone from the GameCube era, then you probably know about the game Pikmin. Even if you don't, you must have seen Olimar and his little plant friends here and there on the Nintendo Wii or 3DS. The Pikmin series offer a three-dimensional, real ti
【Special Feature】SWORD ART ONLI...
Sword Art Online Special! From 2012 started the anime series of Sword Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!
ICHIKAMI, Japanese Botanical Es...
「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve