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J-Subculture News

Shiseido - Perfect Whip
Shiseido - Perfect Whip
One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product.Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount to create lots of rich lather, and usually comes in 120 grams, so you
Mandom - GATSBY
Mandom - GATSBY
Mandom's product line, GATSBY, provides a wide selection of grooming products specifically for men. GATSBY products provide total support for men who want to and heighten/improve their hair, skin, and body odor. GATSBY products have been sold in Japan since 1978 by Mandom Corporation. Its products don't follow the trends for what is cool and stylish for men--they set the trends! GATSBY is the main product created and sold by Mandom Corporation. Its mission is, "to support men around the worl
Midori Mini Magnets!
Midori Mini Magnets!
To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and practical magnets! Their ani
Japanese Leg Aesthetics
Japanese Leg Aesthetics
There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib