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Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

A popular must-do for Japanese-styled makeup is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumizes one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" makeup and fashion. Depending on the type and color of the eyelashes, th

It's not the first time we talk about Japan's favorite eraser, Tombow’s Mono eraser. We already introduced you to the fantastic Tombow Mono One eraser, an extremely compact, convenient, and refillable Tombow Mono eraser. This time we bring you something even better, the super useful Tombow Mono Zero Eraser! Imagine that you combine a Tombow Mono standard eraser and a mechanical pencil; that’s exactly what the Tombow Mono Zero is. This is probably the world’s thinne

One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product.Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount to create lots of rich lather, and usually comes in 120 grams, so you