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Japanese stationery is unique, special and crazy, you never know what you're going to find when you go to a Japanese stationery shop, you don't even need to spend a lot of money to get something peculiar, the Japanese 100 yen shops are full of original stationery goods like tapes, stickers, notepads, letters & envelopes. Japanese stationery companies have the capacity to take those well-known stationery goods, and transform them without modifying their usability. They're capable to c

Sword Art Online Special! From 2012 started the anime series of Sword Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

In Japan, we have a culture of taking baths over showers. Baths are not only for cleaning ourselves, but also for having a relaxing time by yourself or even with family members! To soak in a tub of hot water, forgetting about one's troubles at the end of the day...isn't that soothing? To make bath time even more comfortable, there are Japanese bath salts you can use! There are various bath salts to suit one's needs. They come in many fragrances and colors. Some use oil

For products, scroll down to the bottom  ↓ STUDIO GHIBLI does not need much introduction, we think. With its many acclaimed works under the excellent direction of MIYAZAKI HAYAO it rose to one of the most prominent anime production studios in the industry. Feature films such as SPIRITED AWAY and PRINCESS MONONOKE awed the audience, earning the studio numerous prestigious awards at home and abroad. For many fans of the genre, Studio

As you already know, Studio Ghibli is a Japanese animation film studio based in Koganei, Tokyo (Japan), and founded on June 15, 1985. "Spirited Away" (2001) was their highest success, grossing over US$290 million worldwide and also winning a Golden Bear in 2002 and an Academy Award for Best Animated Feature Film in 2003. Many of their works have won the Animage Anime Grand Prix award, and four have won the Japan Academy Prize for Animation of the Year. Five of Studio Ghibli's films r

Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

Takara Tomy is a well-known Japanese Toy manufacturer created from the merge of Takara and Tomy. This company’s toys are easy to find in Japan’s toy shops, some of the best-known franchises and hit products like Microman, Battle Beasts, Beyblade, B-Daman or Transformers are from Takara Tomy. The company also owns the rights for one of the most profitable franchises ever, Pokemon! Few weeks ago we introduced you the Pokemon Moncolle collection a stunning collection

Coming home from after a long day working is truly a pleasure. It is the perfect moment to rest, to calm yourself down. And those precious moments will be more perfect if you decide to take a long bath… but not a simple one. A warm and delicate bath with the amazing Bath Roman Natural Skincare Japanese bath salts. Bath Roman Natural SkinCare bath salt series features all kinds of wonderful and natural herbal essences to help relax your tired body while it moisturizes your ex

A popular must-do for Japanese-styled makeup is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumizes one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" makeup and fashion. Depending on the type and color of the eyelashes, th

【J-SUBCULTURE-Shop Product Introductions】 Everyone, are you doing your daily face pack? Like in the mornings when getting up or before going to bed for a night's sleep... when applying facial masks, the skin feels it tightens nicely, proving a pleasant sensation, right (*^_^*) There are various different face mask packs available on the market, so we introduce them here in our shop for your choice! Please find your matching face pack for your daily care rout